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Our vision

To lead the way to a 100% renewable energy system that delivers a better future for all.

Our purpose

To empower, educate and enable everyone to make better, greener energy choices and transition to net zero.

We live our values every day

These guiding beliefs are at the heart of everything we do, driven by a desire to do better for our customers, our business, each other and the planet.

Think customer

As open, honest experts, we put our customers at the heart of everything we do. We build relationships based on trust, using our extensive knowledge to provide a service that informs, empowers, and delivers.

Two colleagues talking

One team. One future.

We mobilise the diverse strengths, ideas and experiences of all of our people as we collaborate without silos, barriers or borders to deliver a more sustainable future.

Innovate to accelerate

We’re willing to challenge the status quo in our company and our sector. We look for creative ways to add value for our customers and accelerate the transition to a low carbon future.

Woman drawing on the board

Own it

We care about the work we do and enjoy doing it well. We act with integrity, take responsibility for making things happen, and have fun along the way.

man and computer

SmartestEnergy is a people-powered energy company, and our main assets are our people. We celebrate diversity among our team with an inclusive environment, strong leadership, and brilliant development opportunities. Our values are at the heart of how we engage with each other and with our customers.

Robert Groves

CEO, Smartest Energy Limited